DETAILS
CLIENT
The Body
Scan Clinic
SECTOR
Environmental | Tech
DISCIPLINE
Visual Identity Design
Marketing Design
Web Development
My Goal:
To establish a visual identity and website that appeals to London-based city workers and middle-aged women, emphasizing the importance of preventative healthcare.
Approach & Execution
My approach was methodical and client-focused. I began with in-depth market research and competitor analysis, which informed my creative process. Through active brainstorming, I developed TBSC's tone of voice, copy and a tagline that embodied the clinic's mission. This strategic foundation guided the creation of a comprehensive identity system.
Results
The end result was a cohesive Visual Identity & Style Guide which set the standard for brand consistency. A resonant Logo now serves as a beacon of trust and professionalism, while
Business Stationery and Marketing Materials, including social media assets and PPC ads continue to engage TBSC's target audience.
Online Presence
The launch of a Responsive Website with an integrated booking system not only solidified the clinic's online presence, but also streamlined their patient experience, where none previously existed.
