DETAILS
CLIENT
Addae
SECTOR
Environmental | Tech
DISCIPLINE
Visual Identity Design
A Vision for Corporate Britain's Future
Addae agency approached me to craft a compelling visual identity system for Optiroute, a pioneering climate change advocate who utilises technology to combat global warming in the UK.
Despite their technology still being under development, they needed a brand that could encompass a range of technologies facilitating carbon score tracking for decision-makers within c-suite and government circles.
Beyond
Climate Change
My challenge was to develop a brand identity that went beyond the conventional association with climate change, being sure to steer clear of pessimism regarding its well-known adverse effects.
An authority for
fellow authorities
In response, I fashioned a comprehensive, vibrant visual design system that signals friendliness, yet stands as a peer among other authorities and officials.
A Cohesive
& Impactful Brand
The result resonated well with the agency, who felt it authentically ecapsulated Optiroute's core values: Climate-first, Collaboration, Impact and Optimism.
